AI Insights · Timothy · October 2025
Top 5 iOS Consumer Finance Apps in Turkey: Q3 2025 Performance
Explore the performance of the top 5 consumer finance apps on iOS in Turkey during Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the consumer finance app landscape in Turkey saw interesting trends across the top five iOS applications. Here’s a detailed look at their performance metrics based on data from Sensor Tower.
Splitwise experienced fluctuations in weekly revenue, starting at around $567 and peaking at $770 by mid-September. Downloads showed a declining trend towards the end of the quarter, dropping from 1K to 706. Active users began at approximately 15.9K and ended at 16.1K, indicating a stable user base.
Income Expense Planner Paytodo saw a decrease in weekly revenue from $419 to $240. Downloads remained relatively low, fluctuating between 44 and 222 throughout the quarter.
YNAB showed variability in revenue, with a notable increase to $486 in mid-September. Downloads remained minimal, with occasional spikes, while active users ranged from 22 to 59, showing modest engagement.
Money Manager (Remove Ads) maintained a steady revenue, reaching a peak of $244 in late September. Active users stayed constant at 2, reflecting a niche but consistent user group.
Wallet - Daily Budget & Profit demonstrated stable revenue, peaking at $273. Downloads varied slightly, while active users showed a positive trend, increasing from 362 to 385 by the end of the quarter.
For more comprehensive insights into these trends, visit Sensor Tower’s platform. These figures highlight the dynamic nature of the consumer finance app market in Turkey, reflecting both user preferences and market conditions.
